Building a Reputation That Opens Doors You Are Not in the Room to Open

Power of Self Branding

A Strategic Workshop for Professionals Ready to Build Influence Beyond Their Immediate Circle
“Your personal brand is what people say about you when you leave the room. This program gives you a strategy for shaping that conversation.”

Brand Yourself establishes the foundation:

a clear, honest, specific professional identity. Power of Self Branding takes that foundation and builds it into something with reach and influence.

The difference is the difference between knowing your own value and having others know it too, between being recognized in the room you are currently in and being known in rooms you have not yet entered.
This program is built around the practical mechanics of professional visibility: how to build a reputation that travels without you physically needing to be everywhere, how to use thought leadership, professional community, and deliberate positioning to become the person others think of first when a specific need or opportunity arises, and how to do this in the specific context of Pakistani professional life, where personal relationships and word of mouth matter enormously but digital and professional community channels are increasingly significant.
Power of Self Branding is the capstone program of IKTAR’s ten-program Personal Development suite. It assumes participants either have completed Brand Yourself or already have a clear, well-examined sense of their professional identity. The work here is not to discover who you are professionally but to build a deliberate strategy for making that identity visible, credible, and influential at a scale beyond your current network.

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Who This Program Is For

Power of Self Branding is designed for:

• Mid and senior professionals who have a strong professional identity but feel their reputation does not extend far enough beyond their immediate workplace or network
• Entrepreneurs and consultants who need to be known beyond their existing client base to attract new business without relying entirely on referrals
• Professionals building toward a significant career transition, a move to a new sector, a leadership role, or an independent practice, who need their reputation to travel ahead of them
• Thought leaders and subject matter experts who have genuine expertise to share and want to build the professional platform to share it with a larger audience
• Participants who have already completed Brand Yourself and are ready for the next stage of deliberate professional reputation building

If your reputation is entirely dependent on the people who already know you personally, this program builds the strategy to change that.

What Participants Learn

By the end of the workshop, participants will be able to:

• Define a specific professional positioning statement that clearly communicates who they are, what they stand for, and who they serve
• Identify the most appropriate channels for building professional visibility in their specific sector and context, including LinkedIn, industry communities, public speaking, and writing
• Develop a consistent, sustainable content and engagement strategy that builds reputation over time without requiring constant effort
• Build and nurture a professional network that extends deliberately beyond their current circle rather than growing only by accident
• Position themselves as a go-to voice or resource in their specific area of expertise so opportunities come to them rather than requiring constant outreach
• Manage their professional reputation proactively, including how to respond to setbacks or criticism in ways that reinforce rather than undermine their brand

Methodology

Program Structure and Methodology

Format: One-day in-person workshop
Group Size: Optimal cohort of 12 to 20 participants
Methodology: Professional positioning exercises, channel strategy mapping, content planning workshops, LinkedIn profile review and rebuild, and a personal brand action plan developed during the session
Delivery Options: Public workshop with scheduled dates, or in-house program for a leadership cohort, consultant team, or entrepreneur group

Each participant leaves with a completed personal brand action plan covering their positioning statement, two or three primary visibility channels, a three-month content or engagement commitment, and a specific network expansion target. The plan is built during the workshop rather than as homework, since experience shows that plans made in the room are followed significantly more often than plans assigned to be completed later.

Why IKTAR

Shafqat Jilani is himself a working example of the principles taught in this program. Six published books on Amazon, a 25-year consulting and training career, and a client list that includes multinationals, UN agencies, and Pakistani enterprises were not built by waiting to be discovered. They were built through deliberate, sustained professional visibility: writing, speaking, teaching, and building a reputation that operates independently of any single client relationship or employer.
This program is led by Shafqat Jilani, a Certified Master Trainer (Futures Group, Washington DC) who teaches personal branding from the position of someone who has applied these principles across his own 25-year career rather than someone who has studied them theoretically.
Following the workshop, IKTAR provides a free training review report capturing each participant’s completed brand action plan and specific recommendations for the first 90 days of implementation.

Public Training Workshops

Open Public Training Workshops

Scheduled training sessions held at IKTAR’s facilities or partner venues in Lahore. Open to participants from any organization. Ideal for organizations sending one to five people, or for individuals investing in their own professional development

Scheduled dates published in advance | Meet and learn with professionals from other organizations | Cost-effective for small teams | Immediate availability without minimum group size | Certificate of completion issued

View Upcoming Public Workshops

In-House Customized Programs

Customized In-House Training Solutions

Training designed exclusively for your organization and delivered at your premises or a venue of your choice. IKTAR conducts a Training Needs Analysis first, then develops a program that reflects your organization’s specific context, challenges, and objectives.

Designed around your actual training gaps | Delivered at your location across Pakistan | Consistent messaging for your entire team | Flexible scheduling around your operations | Higher ROI for teams of 10 or more | Ongoing support and follow-up available

Request a Customized Program Proposal

Explore Our Personal Development Programs

Power of Self Branding is the capstone of IKTAR’s ten-program Personal Development suite. The programs that build toward it:

Brand Yourself

The essential first step: defining your professional identity before building its visibility

VIEW PROGRAM

Presentation Skills Training

Communicating your brand with confidence in every formal setting

VIEW PROGRAM

Mastering Emotional Intelligence

The self-awareness that makes personal branding authentic rather than performed

VIEW PROGRAM

Think Big

Expanding the ambition that your brand is built to serve

VIEW PROGRAM

CLIENT RESULTS

What Organizations Say About IKTAR Training

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Shafqat is well experienced trainer familiar with Competency Based Education and Training CBET & Quality Assurance QA / Quality Control QC of Training

Moustafa WahbaTVET Consultant

I don’t hesitate in placing Shafqat Jilani among the best trainers in the country. He always explores modern approaches, creative skills, innovative ideas and relevant case studies. Any enterprise looking for training services in human development, strategic planning, development of selling & marketing skills, improvement in presentation skills, policy & strategy development, polishing decision-making skills, introduction of modern approaches etc. must opt IKTAR as a Trainer.

Zulfiqar Ahmad HBL

Mr. Shafqat is a thorough gentleman and a perfect professional who keeps his commitments and have all the potential to steer any organization to success. He is a Lead Trainer and Consultant and I for once trust him to deliver effective and mesmerizing trainings as well as innovative solutions. I would like to highly recommend him for training and consulting assignments.

Suhail Iqbal SysComp International (Pvt.) Ltd

KTAR is very good training institute, as we experienced recently. We sent our team on Leadership training course to IKTAR and found a tremendous change in behavior of our team. IKTAR has been useful in bringing a Paradigm shift in their approach to handle things and now the same employees are very helpful towards other colleagues. I believe, IKTAR training modules makes employees from Followers to Leaders, who not only delivery their own KPIs but also help others to grow to achieve joint goals of the company.

Abdul Wahid QureshiRenacon Pharma

Shafqat Jilani is a a detailed oriented person. Hope his organization can take a lot a benefit from him. Good Luck

Chaudhry Ahmad JawadPakistan Business Forum

I had the opportunity to work with Shafqat Jilani and found him to be a knowledgeable and dedicated business consultant. His practical advice, strategic thinking, and commitment to helping businesses grow make him a valuable professional. I appreciate his guidance and confidently recommend him to anyone seeking business transformation and growth expertise.

Dr. Shafa UllahPower Lion Seed

I know Shafqat from his university days, he had a candid and persuasive personality from the early days. He had bold presentations with innovative and unique ideas complemented by his ability to put this on the paper as well. Teaching and passing on his knowledge to others has always been his passion and he has been doing this very well in his different roles at the present and previous assignments.

M. Zafar IqbalLa Computa Vision LLC

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