| No. | Diagnostic Area | What IKTAR Examines |
| 1 | Strategy and Direction | Whether the business has a clear, realistic strategy and whether day-to-day decisions are aligned with it or pulling against it |
| 2 | Revenue and Profitability | Where revenue is being generated or lost, which products or services are actually profitable, and where margin is leaking |
| 3 | Operations and Process | Which operational processes are creating friction, delay, cost, or quality failure and which are performing adequately |
| 4 | People and Management | Whether the right people are in the right roles, whether management is effective, and whether the culture supports or undermines performance |
| 5 | Systems and Information | Whether the business has the data and systems it needs to make good decisions and whether those systems are being used effectively |
| 6 | Market and Competition | Whether the business understands its competitive position, its customer needs, and the external factors affecting its performance |
Diagnostic Note: The value of examining all six dimensions rather than one or two is that business problems rarely have a single cause. Revenue decline and staff turnover and operational inefficiency are almost always interconnected. IKTAR’s diagnostic identifies the primary cause, the secondary causes, and the sequence in which they should be addressed so the recovery plan produces sustainable results rather than solving one problem while creating another.
Every business that is underperforming has a reason. The reason is almost never the one the owner first thinks it is. In 25 years of diagnosing Pakistani businesses, the most common finding is not a market problem or a people problem or a systems problem. It is a strategy problem that manifests as all three simultaneously. Find the strategy problem and the others become manageable. Miss it and you can fix the other three indefinitely without changing the outcome.
Shafqat Jilani | Founder, IKTAR | Management Consultant | 25 Years Diagnosing Pakistani Businesses
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IKTAR 360° Business Health Scan evaluates your organization across eight critical dimensions and produces a prioritised action plan in minutes. Used by business owners and managers across Pakistan as the starting point for every serious improvement effort.
What the 360 Audit Covers
Productivity Enhancement
When the diagnostic identifies operational inefficiency as a primary cause of underperformance.
360 Degree Feedback
When the diagnostic identifies leadership behavior and people management as the root cause.
Marketing and Brand Communications
When the diagnostic identifies market positioning or brand visibility as the core business problem.
