Selling Pakistani Products and Services Into International Markets

Online Export Marketing

Two Day Practical Workshop on Reaching Real International Buyers Online
“The world’s buyers are searching online right now. The question is whether they find you, or your competitor in another country.”

Online Export Marketing is IKTAR’s program for exporters, manufacturers, and service providers

who want to find and win international buyers using digital channels.

Pakistan produces genuinely competitive products across textiles, leather, surgical instruments, sports goods, agriculture, and a growing range of digital services, yet many capable exporters and SMEs still rely almost entirely on trade fairs, agents, and word of mouth to find international buyers. Meanwhile, a significant share of global B2B sourcing now happens through online search, B2B marketplaces, and digital outreach, channels that a well-prepared Pakistani business can compete on directly, often without the overhead of a physical international sales presence.
The program covers how international buyers actually search for and evaluate suppliers online, how to position a Pakistani business credibly against international competitors, how to use B2B marketplaces and digital outreach effectively, and how to manage the early stages of an international buyer relationship through to a first order.
This program is intentionally practical rather than theoretical, focused on the specific channels, platforms, and buyer behaviors relevant to Pakistani exporters today, rather than generic digital marketing content repurposed for an export audience.

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Who This Program Is For

Online Export Marketing is designed for:

• Pakistani manufacturers and exporters in textiles, leather, surgical instruments, sports goods, and similar sectors looking to find buyers beyond their existing agent network
• SME owners who export occasionally and want to build a more consistent, repeatable pipeline of international inquiries
• Service-based businesses, including IT, design, and consulting firms, seeking international clients through digital channels
• Export business development staff who currently rely heavily on trade fairs and want to add an effective digital channel
• Businesses that have a presence on B2B marketplaces but are not generating meaningful inquiries from it

If your products are competitive but your international buyer pipeline depends entirely on who you happen to meet at the next trade fair, this program is built to give you a second, always-on channel for finding buyers.

What Participants Learn

By the end of the program, participants will be able to:

• Understand how international buyers actually search for and evaluate new suppliers online before ever making contact
• Build a credible online presence and company profile that holds up against international competitors in the buyer’s eyes
• Use B2B marketplaces and directories effectively, rather than listing a profile and waiting passively for inquiries
• Craft outreach messaging that gets a response from busy international buyers rather than being ignored
• Qualify inbound international inquiries quickly to focus effort on genuine buyers rather than time-wasters
• Manage the early stages of a new international buyer relationship through to a first sample order or trial purchase

Methodology

Program Structure and Methodology

Format: Two-day in-person workshop, with practical hands-on platform work
Group Size: Optimal cohort of 10 to 16 export-facing business owners and staff
Methodology: Live review of participants’ current online presence, B2B marketplace profile audits, outreach message drafting and critique, and buyer-response role play
Delivery Options: Public workshop with scheduled dates, or in-house program built around your specific export products and target markets

Participants bring their actual current online listings and marketing materials to the workshop. Much of the two days is spent reviewing and improving these directly, so each participant leaves with a measurably stronger digital presence, not just notes about what a strong presence should look like.

Why IKTAR

Generic digital marketing training often misses the specific realities of B2B export selling: longer decision cycles, the importance of credibility signals like certifications and references, and the particular platforms and channels that international buyers in Pakistan’s key export sectors actually use. IKTAR’s approach to this program is grounded in those specific realities.
This program is led by Shafqat Jilani, a Certified Master Trainer (Futures Group, Washington DC) with over 25 years of experience advising Pakistani businesses on market development and growth strategy, including international market entry and export readiness.
Following the workshop, IKTAR provides a free training review report summarizing the specific improvements made to each participant’s online presence during the workshop and recommended next steps for sustaining international buyer outreach.

Public Training Workshops

Open Public Training Workshops

Scheduled training sessions held at IKTAR’s facilities or partner venues in Lahore. Open to participants from any organization. Ideal for organizations sending one to five people, or for individuals investing in their own professional development

Scheduled dates published in advance | Meet and learn with professionals from other organizations | Cost-effective for small teams | Immediate availability without minimum group size | Certificate of completion issued

View Upcoming Public Workshops

In-House Customized Programs

Customized In-House Training Solutions

Training designed exclusively for your organization and delivered at your premises or a venue of your choice. IKTAR conducts a Training Needs Analysis first, then develops a program that reflects your organization’s specific context, challenges, and objectives.

Designed around your actual training gaps | Delivered at your location across Pakistan | Consistent messaging for your entire team | Flexible scheduling around your operations | Higher ROI for teams of 10 or more | Ongoing support and follow-up available

Request a Customized Program Proposal

Explore Our Sales Training Programs

Art of B2B Selling pairs well with IKTAR’s other sales programs. Continue building your team’s capability with:

Re-Engineering Sales Process

Rebuilding your team’s sales process from prospecting to close

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Selling Dynamics

The psychology and technique of effective face-to-face selling

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Sales Tigers

High-energy, high-performance field sales training

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Art of B2B Selling

Structured selling for complex, multi-stakeholder business sales

VIEW PROGRAM

CLIENT RESULTS

What Organizations Say About IKTAR Training

View All

Shafqat is well experienced trainer familiar with Competency Based Education and Training CBET & Quality Assurance QA / Quality Control QC of Training

Moustafa WahbaTVET Consultant

I don’t hesitate in placing Shafqat Jilani among the best trainers in the country. He always explores modern approaches, creative skills, innovative ideas and relevant case studies. Any enterprise looking for training services in human development, strategic planning, development of selling & marketing skills, improvement in presentation skills, policy & strategy development, polishing decision-making skills, introduction of modern approaches etc. must opt IKTAR as a Trainer.

Zulfiqar Ahmad HBL

Mr. Shafqat is a thorough gentleman and a perfect professional who keeps his commitments and have all the potential to steer any organization to success. He is a Lead Trainer and Consultant and I for once trust him to deliver effective and mesmerizing trainings as well as innovative solutions. I would like to highly recommend him for training and consulting assignments.

Suhail Iqbal SysComp International (Pvt.) Ltd

KTAR is very good training institute, as we experienced recently. We sent our team on Leadership training course to IKTAR and found a tremendous change in behavior of our team. IKTAR has been useful in bringing a Paradigm shift in their approach to handle things and now the same employees are very helpful towards other colleagues. I believe, IKTAR training modules makes employees from Followers to Leaders, who not only delivery their own KPIs but also help others to grow to achieve joint goals of the company.

Abdul Wahid QureshiRenacon Pharma

Shafqat Jilani is a a detailed oriented person. Hope his organization can take a lot a benefit from him. Good Luck

Chaudhry Ahmad JawadPakistan Business Forum

I had the opportunity to work with Shafqat Jilani and found him to be a knowledgeable and dedicated business consultant. His practical advice, strategic thinking, and commitment to helping businesses grow make him a valuable professional. I appreciate his guidance and confidently recommend him to anyone seeking business transformation and growth expertise.

Dr. Shafa UllahPower Lion Seed

I know Shafqat from his university days, he had a candid and persuasive personality from the early days. He had bold presentations with innovative and unique ideas complemented by his ability to put this on the paper as well. Teaching and passing on his knowledge to others has always been his passion and he has been doing this very well in his different roles at the present and previous assignments.

M. Zafar IqbalLa Computa Vision LLC

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