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Market Research Company in Pakistan: Actionable Business Intelligence for Consumer and Industrial Markets

IKTAR provides high-quality market research, customer surveys, competitive analysis, and business intelligence for Pakistani businesses and international organizations operating in Pakistan. Serving clients in Lahore, Karachi, and nationwide.

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MARKET RESEARCH AND BUSINESS INTELLIGENCE

The Best Market Research in Pakistan Tells You What Your Customers Actually Think, Not What You Hope They Think

Businesses in Pakistan make decisions every day based on management assumptions about what customers want, what competitors are doing, and what the market will bear. Sometimes those assumptions are correct. More often they are partially right, outdated, or completely wrong. The cost of acting on incorrect market assumptions ranges from a failed product launch to an investment in the wrong geography, a pricing structure that leaves margin on the table, or a marketing campaign that speaks to the wrong audience entirely. IKTAR’s market research replaces assumption with evidence.

IKTAR a market research company Pakistan provides market research for both consumer markets and industrial or B2B markets across Pakistan. Consumer research covers brand awareness, customer satisfaction, product testing, pricing studies, and channel preference research. Industrial and B2B research covers competitor mapping, supply chain analysis, procurement behavior, and market sizing for new product or geographic entry. For organizations operating in Pakistan from internationally, IKTAR’s research provides the on-the-ground market intelligence that external teams cannot access from a distance

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Service Snapshot

What IKTAR’s Market Research Covers

Research Types: Consumer research, industrial and B2B research, customer satisfaction surveys, competitive analysis, market sizing
Methods: Quantitative surveys, qualitative interviews and focus groups, mystery shopping, observation, secondary desk research
Output: Research report with findings, analysis, and strategic recommendations
Sectors: FMCG, pharma, banking, retail, NGO, real estate, technology, education

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WHAT YOU RECEIVE

IKTAR’s Full Range of Market Research and Business Intelligence Services

Consumer Market Research

Quantitative and qualitative research into consumer attitudes, behaviors, preferences, and purchase drivers. Delivered through structured surveys, focus groups, and in-depth interviews across representative samples in target cities.

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Customer Satisfaction Surveys

Structured measurement of customer satisfaction with products, services, branches, or touchpoints. Includes questionnaire design, fieldwork, data analysis, and a findings report with specific recommendations for improvement.

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Competitive Intelligence and Mapping

Systematic research into your competitors: their products, pricing, distribution, marketing activity, customer perceptions, and strategic direction. Produces an actionable competitive landscape report.

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Market Sizing and Entry Analysis

Research quantifying the size, structure, and growth trajectory of a specific market segment in Pakistan. Designed for businesses evaluating a new product launch, geographic entry, or investment decision.

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Industrial and B2B Market Research

Research into business buyer behaviour, procurement processes, supply chain structures, and industrial market dynamics. Particularly valuable for manufacturers, distributors, and companies entering the Pakistani B2B market.

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Brand Awareness and Perception Research

Measurement of brand awareness, brand associations, and brand health in your target market. Identifies gaps between intended and actual brand positioning.

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New Product and Concept Testing

Pre-launch testing of new products, concepts, pricing structures, or communication messages with representative target consumers or buyers before full investment is committed.

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Mystery Shopping and Observational Research

First-hand assessment of customer experience across branches, outlets, or service touchpoints. Reveals the gap between intended service standards and actual customer experience.

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WHO WE WORK WITH

Organizations That Commission IKTAR Research and Why They Do It

Who Commissions IKTAR Research

• FMCG companies monitoring brand health and customer satisfaction across Pakistani markets
• Pharmaceutical companies tracking product awareness and physician prescription behavior
• Banks and financial services organizations measuring customer satisfaction and branch service quality
• International companies entering the Pakistani market who need reliable ground-level intelligence
• NGOs and development organisations needing baseline surveys and programme evaluation research
• Real estate developers assessing demand, pricing, and buyer preferences in specific locations
• Retailers and service businesses planning geographic expansion into new cities

What Usually Triggers the Decision

• A product launch is planned and the team wants customer reaction data before committing to full production
• Customer complaints are increasing and management wants objective data on what is driving dissatisfaction
• A new competitor has entered the market and the business needs to understand the competitive threat accurately
• International headquarters is requesting market data that the local team does not have
• A major investment or strategic decision requires objective market evidence, not internal opinion
• A donor or investor is requiring baseline survey data as part of a programme or investment proposal

HOW IKTAR DELIVERS MARKET RESEARCH

Research That Is Scoped Precisely, Conducted Rigorously, and Reported Clearly

1. Research Scoping

IKTAR works with you to define the research questions, target respondents, geographic scope, methodology, and decision that the research will inform. A clear scope prevents expensive over-research and ensures findings are actionable.

2. Instrument Design

Survey questionnaires, discussion guides, or observation frameworks designed to generate clean, usable data. IKTAR applies quantitative and qualitative design principles based on the research objectives.

3. Fieldwork and Data Collection

Fieldwork conducted across agreed cities and respondent profiles. IKTAR manages field teams, quality controls data collection, and monitors response rates and sample integrity throughout.

4. Analysis and Reporting

Data analyzed and reported in a clear findings document with charts, key insights, and specific recommendations. Presentation of findings to management team available on request.

FREE DIAGNOSTIC OFFER

Start IKTAR’s Free 360 Business Health Scan

Used by business owners and senior managers across Pakistan to identify where their organization’s most significant gaps and opportunities actually sit before committing to any consulting engagement.

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The most dangerous moment in any Pakistani business decision is not when you have no data. It is when you have assumptions that feel like data. Management teams who have been close to a product or a market for years develop convictions about what customers want. Those convictions are often correct in direction but wrong in magnitude, timing, or the specific customer segment they apply to. Market research does not replace management judgment. It sharpens it.
Shafqat Jilani | Founder, IKTAR | Certified Master Trainer | Author of The Science of Workplace Happiness

FREE DIAGNOSTIC TOOL

Not Sure Where Your Business Needs the Most Attention?

IKTAR 360° Business Health Scan evaluates your organization across eight critical dimensions and produces a prioritised action plan in minutes. Used by business owners and managers across Pakistan as the starting point for every serious improvement effort.

TAKE THE FREE AUDIT

What the 360 Audit Covers

Strategy and Direction
Operations and Systems
People and Leadership
Financial Health
Sales and Marketing
Organizational Structure
Productivity and Efficiency
Growth Readiness

FREQUENTLY ASKED

Questions About Market Research Companies in Pakistan

Client Evidence

ORGANISATIONS IKTAR HAS CONDUCTED RESEARCH FOR

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Diagnostic First Approach

Start With the 360 Business Health Scan

Not sure exactly what your business needs? IKTAR’s free 360 Business Health Scan identifies your organization’s most significant gaps and opportunities before any consulting engagement begins. No obligation. No generic proposal. Just an honest diagnosis from someone with 25 years of experience reading Pakistani businesses.

Free of charge | Completed online in minutes | Results reviewed personally by Shafqat Jilani | No sales pressure | Available to serious business owners and senior managers

START YOUR FREE SCAN NOW

Tailored Consulting Engagement

Customized Consulting Solutions

Consulting designed exclusively around your organization’s specific situation, delivered by Shafqat Jilani personally. IKTAR conducts a full diagnostic first, then proposes only the interventions that directly address your confirmed gaps rather than a packaged solution built for someone else’s problem.

Diagnosis before prescription | Delivered personally by Shafqat Jilani | Available nationwide across Pakistan | Flexible engagement scope and duration | Ongoing advisory support available

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Related Consulting Services

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Feasibility Studies and Business Intelligence

Feasibility Studies

Market research findings often feed directly into feasibility studies for new ventures and expansion projects.

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Corporate Branding and Image Building

Corporate Branding

Brand awareness and perception research informs and validates corporate branding strategy.

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BTL Marketing and Brand Activation

BTL Marketing

Market research findings guide BTL campaign targeting, messaging, and channel selection.

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CLIENT RESULTS

What Organizations Say About IKTAR

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Shafqat is well experienced trainer familiar with Competency Based Education and Training CBET & Quality Assurance QA / Quality Control QC of Training
Moustafa WahbaTVET Consultant
I don’t hesitate in placing Shafqat Jilani among the best trainers in the country. He always explores modern approaches, creative skills, innovative ideas and relevant case studies. Any enterprise looking for training services in human development, strategic planning, development of selling & marketing skills, improvement in presentation skills, policy & strategy development, polishing decision-making skills, introduction of modern approaches etc. must opt IKTAR as a Trainer.
Zulfiqar Ahmad HBL
Mr. Shafqat is a thorough gentleman and a perfect professional who keeps his commitments and have all the potential to steer any organization to success. He is a Lead Trainer and Consultant and I for once trust him to deliver effective and mesmerizing trainings as well as innovative solutions. I would like to highly recommend him for training and consulting assignments.
Suhail Iqbal SysComp International (Pvt.) Ltd
KTAR is very good training institute, as we experienced recently. We sent our team on Leadership training course to IKTAR and found a tremendous change in behavior of our team. IKTAR has been useful in bringing a Paradigm shift in their approach to handle things and now the same employees are very helpful towards other colleagues. I believe, IKTAR training modules makes employees from Followers to Leaders, who not only delivery their own KPIs but also help others to grow to achieve joint goals of the company.
Abdul Wahid QureshiRenacon Pharma
Shafqat Jilani is a a detailed oriented person. Hope his organization can take a lot a benefit from him. Good Luck
Chaudhry Ahmad JawadPakistan Business Forum
I had the opportunity to work with Shafqat Jilani and found him to be a knowledgeable and dedicated business consultant. His practical advice, strategic thinking, and commitment to helping businesses grow make him a valuable professional. I appreciate his guidance and confidently recommend him to anyone seeking business transformation and growth expertise.
Dr. Shafa UllahPower Lion Seed
I know Shafqat from his university days, he had a candid and persuasive personality from the early days. He had bold presentations with innovative and unique ideas complemented by his ability to put this on the paper as well. Teaching and passing on his knowledge to others has always been his passion and he has been doing this very well in his different roles at the present and previous assignments.
M. Zafar IqbalLa Computa Vision LLC

LET’S START

Ready to Replace Assumptions With Evidence?

Contact IKTAR to discuss your market research requirement. We will scope the right methodology for your business question and provide a proposal within 24 hours.

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Take the FREE Business Health Scan
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